The Psychology Behind Why Creative People Cluster

By Richard Florida
Published: July 19, 2012
theatlanticcities.com

I’ve long noted how openness to new people and ideas can power innovation and economic growth. “The Open City,” a new study by Cambridge University psychologist Jason Rentfrow, offers new insight on this issue.

A large body of literature shows that highly creative people – artists, scientists, entrepreneurs and the like – are highly likely to be open to new experiences. An earlier study by Rentfrow and his colleague Sam Gosling of the University of Texas, titled “The New Geography of Personality,” tracked the five major personality types across states. They found open-to-experience people were more likely to “attempt to escape the ennui experienced in small-town environments by relocating to metropolitan areas where their interests in cultures and needs for social contact and stimulation are more easily met.”

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